Stephen McCarthy has been pursuing elite performance his entire life. It all started in the mid-1990’s in the computer industry; Stephen and Noel Grover attempted to sell voice recognition software over the internet. The company did not sell very many units as we were about 10 years too early. What did occur was the idea that the world of information technology was the place to build a company. Within three years, McCarthy International became a small business networking company with annual sales of over 1.5 million; all done in a two-bedroom apartment with a wicker desk and a really uncomfortable chair in the bedroom.
On the athlete side, Stephen had dream of becoming a professional golfer. Through trial and error, Stephen realized that most people who say they know the path to elite performance only have idealist and unproven ideas on how to develop talent. The marketing hype around fads and lack of common sense was and continues to be epidemic in sport.
In 2001, Stephen decided to change industries as the thought working with zero’s and ones for the rest of his life did not hold his interest. Enter The McCarthy Project. The company started out as personal trainers with a small gym on the backside of a strip mall. We expanded and moved to larger retail location and then back onto the internet to sell high-end sporting goods. The company eventually grew to 1.5 million in annual sales, but with one unexpected development. Amazon, Zappos, and big business entering the world of specialty sporting goods. In 2011, he decided to close the retail store and focus the company’s attention on the corporate wellness and training.
The McCarthy Project has worked with over 10000 individuals and athletes over the last decade. We pursue elite performance in life and sport with a proven philosophy of success. We have a staff committed to thinking outside of traditional methods and means. We pursue success in life and sport with the same dogged passion as an athlete searching for the key to attaining the highest level of elite performance.
The McCarthy Project has brought together simple and common sense methods to health and wellness that have been used for hundreds of years ,as well as, a few tweaks from the modern scientific world.
The use of fads, training aids and the latest and greatest theories miss the mark on the litmus test of a simple, clear and actionable philosophy of high-end performance.
For more information, contact us at 612-741-0982 or email at cs(at)themccarthyproject.com.