Non-GMO Cherrios: A Victory or Marketing Hype?

Recent Non-GMO Cherrios Announcement By General Mills Causes Stir on Both Sides of the Fence

By Stephen McCarthy, The McCarthy Project

cereal_cheerios_logoGeneral Mills just announced that one type of Cherrios will be non-GMO Cherrios “Original.” The GMO labeling side declares a victory in the fight against the use of GMO in the creation of a major branded cereal product. Will this lead to a major change in the direction of the food industry. Check out the following posts and you make the call.

General Mills Corporate Site: Cherrios

Made with 100 percent natural whole grain oats – the only major breakfast cereal grain proven to help lower cholesterol – Cheerios is a healthy start to the day or a perfect, crunchy snack for the entire family. More Details

Wall Street Journal

General Mills Inc. has started producing Cheerios free of genetically modified content, making the 73-year-old breakfast cereal one of the highest-profile brands to change in the face of growing complaints over such ingredients from activist groups and some consumers. More Details

Natural News

General Mills has confirmed that Cheerios cereal is going non-GMO. Many people are celebrating this “victory” but I’m not so sure it’s a big deal at all — Cheerios are made from oats, and there are no GMO oats.  So Cheerios has already been > 99% non-GMO forever.   Here’s the scoop on this announcement and why I remain very skeptical of General Mills, a cereal company with a documented history of deception. More Details

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